SEO & marketing for hotels, holiday-home hosts and campgrounds
Practical articles for more visibility on Google and more direct bookings, without high portal commissions. Written by Daniel Lösch, founder of FunnelIn.
Hotel Marketing: the complete guide to more direct bookings
Website, SEO, Google, social media and email, strategically combined for more direct bookings without expensive portal commissions. Including LLM visibility as an emerging metric.
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Hotel SEO: getting found on Google
Technical foundations, content, local SEO and links. How to move your hotel up in Google and win more direct bookings.
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Hotel Online Marketing: the right channel mix
Google, social media, website and email working together. The right mix for more direct bookings.
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Google Ads for Hotels: winning bookings back
How Google Hotel Ads and search ads work, and how to use them to win bookings past the portals.
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Hotel Advertising: the strategies that actually work
The advertising channels that really bring hotels bookings, digital and classic, with a focus on your own direct booking.
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Building a Hotel Website: a site that books
Step by step to a hotel website with a booking engine. Build it yourself or have it made, with a cost overview.
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Hotel Marketing Agency: when it's worth it
What a hotel marketing agency does, how to spot a good one, and when the partnership pays off.
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Hospitality Marketing: strategy and trends
Marketing thought through strategically. From positioning and target audience to channels and trends.
Read article →Articles on holiday rentals and campgrounds coming soon.